CRM definition

Customer relationship management (CRM) is a technology for managing all of your company's relationships and interactions with customers and potential customers. The goal is simple: improve business relationships.

CRM benefits

Most small and medium businesses are still using a combination of email clients, like Outlook and multiple Excel spreadsheets, to manage their marketing, leads and business processes. A CRM suite will regroup all of these processes into an all-in-one business process management system improving lead conversion rates, increasing revenue per sales person, decreasing sales cycles and marketing costs, and resulting in better customer service and retention.

A CRM suite should include the following business features:

  • Real-time dashboards
  • Contact manager
  • Social accounts and contacts
  • Marketing & sales leads management
  • Opportunities and quotes
  • Project management / workflow / timeline
  • Customer management / invoices
  • Email integration
  • Time tracking
  • Campaign management
  • Reporting and analytics
  • Forecasting

Price comparison of CRM solutions including the above features

Quick Social (CRM suite) 20 users = $2,250 (one-time installation & training) hosting / security / maintenance / backups / technical support per year $3,000 payable per month $250

Salesforce (Lightning Unlimited) 10-20 users = $35,000 to $70,00 (each year after) $35,000 to $70,00 including hosting / security / technical support

SugarCRM (Customized Professional Edition) 20 users = (year1) $14,400 (each year after) – $14,400 | training, maintenance and support not included (training videos available).

NetSuite (Limited Edition Suite) 20 users = (year 1) $11,988 (each year after) $11,988 | training, hosting, security, maintenance and support not included.